Wendy Ballard
General Manager NZ
Zip Co
Wendy is a customer centric, passionate, and financially astute commercial leader, current GM of Zip NZ previously had adventures at The Warehouse Group, 3M, Samsung, Ogilvy and Jim Beam.
SESSIONS
Day 2
2:00
Panel: Leveraging Data to Enhance Customer Experience
Harnessing data analytics optimises product and service offerings to meet evolving customer needs and preferences
Utilising real-time data to address customer concerns and optimise their experience across all touchpoints
How brands can stand out by employing data analysis to deepen insights into customer behaviour
Driving personalised experiences through customer journey analytics to identify and address pain points.
Moderator: Bryan Ng, Chief Data & Analytics Officer, New Zealand Trade & Enterprise
Wendy Ballard, General Manager NZ, Zip Co
Wayne Armstrong, GM Transformation, Placemakers
McLeish Martin, General Manager - Customer, Immigration New Zealand, Ministry of Business, Innovation and Employment