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McLeish Martin

General Manager - Customer, Immigration New Zealand

Ministry of Business, Innovation and Employment

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SESSIONS

Day 2

2:00

Panel: Leveraging Data to Enhance Customer Experience 

  • Harnessing data analytics optimises product and service offerings to meet evolving customer needs and preferences

  • Utilising real-time data to address customer concerns and optimise their experience across all touchpoints

  • How brands can stand out by employing data analysis to deepen insights into customer behaviour

  • Driving personalised experiences through customer journey analytics to identify and address pain points.


Moderator: Bryan Ng, Chief Data & Analytics Officer, New Zealand Trade & Enterprise

Wendy Ballard, General Manager NZ, Zip Co

Wayne Armstrong, GM Transformation, Placemakers

McLeish Martin, General Manager - Customer, Immigration New Zealand, Ministry of Business, Innovation and Employment

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