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Bryan Ng

Chief Data & Analytics Officer

New Zealand Trade Enterprise

Dr. Bryan Ng is Chief Data & Analytics Officer at New Zealand Trade & Enterprise (NZTE) leading a team of analyst, architects, data engineers and data scientist. Bryan’s experience and track record in the technology, data & analytics space spans the government sector, media, construction and utilities.

Prior to NZTE, he led technology and data teams at Stuff and Panasonic in addition to research & consulting with Orange and McKinsey. Bryan is also Honorary researcher at Victoria University and was visiting professor to Kyoto University, Japan and National Chiao Tung University, Taiwan.

He has published over a hundred articles in prestigious venues and is extensively consulted in the technology, data & analytics industry within Australia and New Zealand.

SESSIONS

Day 2

9:00

Keynote: Strategies for Integrating Multiple Channels, Leveraging Data Analytics and Delivering Consistent Service Across Touchpoints

  • How does delivering seamless interactions across multiple channels elevates satisfaction and fosters loyalty?

  • Leveraging omnichannel approaches facilitate increased conversions by engaging customers at various touchpoints throughout their journey.

  • How implementing multiple channel strategies meet customer expectations and surpass competitors, by gathering invaluable data to inform decisions?


Bryan Ng, Chief Data & Analytics Officer, New Zealand Trade & Enterprise

Day 2

2:00

Panel: Leveraging Data to Enhance Customer Experience 

  • Harnessing data analytics optimises product and service offerings to meet evolving customer needs and preferences

  • Utilising real-time data to address customer concerns and optimise their experience across all touchpoints

  • How brands can stand out by employing data analysis to deepen insights into customer behaviour

  • Driving personalised experiences through customer journey analytics to identify and address pain points.


Moderator: Bryan Ng, Chief Data & Analytics Officer, New Zealand Trade & Enterprise

Wendy Ballard, General Manager NZ, Zip Co

Wayne Armstrong, GM Transformation, Placemakers

McLeish Martin, General Manager - Customer, Immigration New Zealand, Ministry of Business, Innovation and Employment

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